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rumia6727
Mar 30, 2022
In Business Forum
Call Center. Ask support and sales staff to ask customers and prospects if they'd like to subscribe to your newsletters and correspondence. Registration Landing Page Contents We've seen many customers whose registration landing page is a lonely form with a dozen Email Database contact fields. Make sure the registration landing page has the following contents: Make your case - clearly summarize the benefits. It sounds easy but 3 out of 5 sites don't explain the benefits Email Database of signing up. Provide a link to a previous newsletter or two, or links to a few teaser pieces of content. This lets your potential subscribers review your newsletter before they sign up. Determine if it is something they'd be interested in. Clearly Email Database state your privacy policy and include a link to the details. Include 1-2 customer testimonies Do not include a long list of links to other pages. This is distracting and your goal should be to drive Email Database prospects to signup - don't provide other distractions. Can you offer a relevant incentive? A free massage or T-shirt are nice options but you'll just get people who like free T-shirts and massages. If you Email Database offer reports or pay-for content, consider offering free access for subscribing. Use Double opt-in. Also indicate clearly on your registration page that a link will be sent to the person's email. This increases the likelihood that people enter a valid contact Email Database email address and reduces the likelihood of someone entering a spam honey-pot Email Database address. Keep it Simple Ask for what's needed - email, first / last name, perhaps company and phone. Ideally include check-boxes or a memo field so people can state their specific interests (or provide a note). Most Email Service Providers make it easy for to ask prospects to augment their profile later. Be a Tease - Use Teaser Content A more viral approach is to make a limited amount of your content readily available without requiring registration to your email list.
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