Call Center. Ask support and sales staff to ask customers and prospects if they'd like to subscribe to your newsletters and correspondence. Registration Landing Page Contents We've seen many customers whose registration landing page is a lonely form with a dozen Email Database contact fields. Make sure the registration landing page has the following contents: Make your case - clearly summarize the benefits. It sounds easy but 3 out of 5 sites don't explain the benefits Email Database of signing up. Provide a link to a previous newsletter or two, or links to a few teaser pieces of content. This lets your potential subscribers review your newsletter before they sign up.
This increases the likelihood that people enter a valid contact Email Database email address and reduces the likelihood of someone entering a spam honey-pot Email Database address. Keep it Simple Ask for what's needed - email, first / last name, perhaps company and phone. Ideally include check-boxes or a memo field so people can state their specific interests (or provide a note). Most Email Service Providers make it easy for to ask prospects to augment their profile later. Be a Tease - Use Teaser Content A more viral approach is to make a limited amount of your content readily available without requiring registration to your email list.